I think the aim is to have more places - cafes, restaurants, shops, etc - where one can go in the evening other that just drink in pubs. Have you tried finding somewhere to go for a coffee with friends in the evening, all the cafes close around 4-6 pm.Will it work, who knows. I guess they're hoping if here are more people around who haven't been binge drinking and there are more places open that don't encourage it then that will moderate the overall behaviour? Perhaps more police patrolling on foot in the evening and more bar owners taking responsibility for the welfare of their patrons would help? But as you say, it seems aspirational, I'm not sure how it will be implemented.
Michael Ixer ● 566d